Read clean edge razor case analysis free essay and over 89,000 other research documents. Randall must recommend an optimal strategy and provide supporting economic analysis of his decisionnot just for clean edge, but for its effect on the entire. One strategy is to release clean edge as a niche product, targeting the highend market of fastidious groomers. Half of the class will work on one case, another half on the other case. Splitting hairs in product positioning, spreadsheet supplement brief case. Splitting hairs in product positioning case solution. Clean edge razor case niche vs mainstream only half part solution. Paramount clean edge razor case solution and analysis, hbr. How to analyze a case note, this is for your preparation of a case. Paramount has been producing nondisposable razors since 1962 and. Since razor is really a template syntax, it can do lot more than just generate html. Clean edge razor case study presentation by semaan obeid on.
Case study clean edge razor project description write 1 page per section addressing the questions below using the attached case clean edge razor section ii. The 2010year is good for launching new edge, because the malespecific grooming products and nondisposable razor markets are both in their growing stages. Clean edge razor case case study solution and analysis of. Email ta your presentation powerpoint or pdf and case report pdf files. Clean edge razor case study presentation by semaan obeid. Then using the itextsharp library, we turn that itext xml into a pdf to return. Single edge dsiposable shaving razors sold by the case. Clean edge razor case summary main issue problem statement analysis. If you continue browsing the site, you agree to the use of cookies on this website. An alternative solution would be to establish a niche market for clean edge.
Marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Aug 15, 2015 marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. There should be only one recommendation to enhance the companys operations and its growth or solving its problems. Since 2009, it was the unitvolume market leader for nondisposable razor products. Splitting hairs in product positioning marketing management mba 812 b jihang yang elvis september 27, 2012 executive summary paramounts newest nondisposable razor, clean edge, which from paramount health and beauty company injected a drop of. Apr 25, 2014 case analysis for clean edge razor please write introduction, situation analysis includes market and company overview, competitors analysis, swot analysis. The end result is a easy to use, clean method for generating pdfs.
Clean edge razor case study analysis d2nv1dd73ynk idocpub. Clean edge razors marketing case study 11 dec, 2017 case study, free essays 0 jackson randall, product manager for clean edge, must decide on his product positioning strategy for clean edge, a new, stateoftheart nondisposable razor to be introduced by paramount health and beauty company. Briefly describe the current situation of clean edge by articulating up to six key insights from the information presented in the case about the current situation. Clean edge razor case study market analysis brand scribd. Jackson randall, the product manager for clean edge, struggles with how best to position the product for the launch.
Using the template as on outline, apply information you have gathered from the case, knowledge from the readingstexts, supplemented with external research and personal insight. It is important for paramount to grow the clean edge razor as well as the pro and avail. Clean edge razor case study summary of the background and facts this case explains the fictional struggle of a razor company, paramount health and beauty company paramount, who has been lagging behind in its industry to release innovative products. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. Case study clean edge razor page 1 case study clean edge razor product characteristics in 2007 paramount developed clean edge, a technologically advanced nondisposable razor. We work diligently to earn your trust in order for that partnership to be successful. Case analysis clean edge razor free download as powerpoint presentation. Click on a datetime to view the file as it appeared at that time. The direct competition product positioning analysis product release challenges the first new release in 5 years. Obtain a copy of the case and complete an integrated marketing case study analysis found in course resources.
What are the arguments associated with launching clean edge as a. Single edge dsiposable shaving razors sold by the case packed 2000case. Clean edge razor paramount health and beauty company, known as paramount, is a global consumer. Study, case, case study positioning clean edge razor as niche would go nicely with the companys current portfolio. The overall wellbeing of the company marketing challenge marketing budget. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge.
In 2007, clean edge s ron pernick and clint wilder authored the clean tech revolution. Clean edge razor case study analysis essay 1845 words. Dec 11, 2017 clean edge razors marketing case study 11 dec, 2017 case study, free essays 0 jackson randall, product manager for clean edge, must decide on his product positioning strategy for clean edge, a new, stateoftheart nondisposable razor to be introduced by paramount health and beauty company. The razors edge, completed when its author was seventy years old, was the first book in which maugham used an american cast of characters. Jan 17, 2016 use pdf download to do whatever you like with pdf files on the web and regain control. Clean edge razor case analysis marketing assignment, essay. Clean edge analysts are regularly quoted in the media and the firm has offices in the san francisco bay area and portland, oregon. Pricing would be at the highest for superpremium razors. They are an established player in the nondisposable razor segment, holding 22.
Recommendations for clean edge razor case case study solution. Clean edge razor case study summary of the background and facts this case explains the fictional struggle of a razor company, paramount health and beauty company paramount, who has been lagging behind in. This study guide consists of approximately 58 pages of chapter summaries, quotes, character analysis, themes, and more everything you need to sharpen your knowledge of the razors edge. The company has already decided to introduce clean edge into the mens market where it has a strong presence. The author opens by stating his misgivings about writing the story he is about to narrate. Jan 10, 2014 clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clean edge razor case study analysis razor shaving. Our mission is to provide effective marketing, print and media solutions for our clients. Clean edge razor case summary main issue problem statement analysis recommendation 3.
Splitting hairs in product positioning market segmentation clean edge by paramount how should paramount position clean edge. Clean edge razor case analysis by nicole ng on prezi. Paramount clean edge allow paramounts name to receive top billing matches the overall corporate strategy of building the paramount name equity clean edge razor case analysis by. I recommend that the company position the clean edge razor for one year as a niche position and then position the clean edge razor as a massmarket razor for everyone to use. Marketing management case analysis clean edge razor. Paramount health and beauty company paramount health and beauty company, a leading name in consumer products including health, cleaning, beauty and grooming is all set to launch a new non disposable razor with cutting edge technology to improve mens shaving experience. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then. Harvard business school spreadsheet supplement 114252, january 2011. Splitting hairs in product positioning prepared by.
Clean edge razor kelompok 7 mm kelas 27c dian atika, rafika, rery indra kusuma clean edge razor 2. Depending on the mineral content of your water, it may be easy for soap film and water spots to build up on your razor. Clean edge razor case case clean edge razor splitting hairs. Web to pdfconvert any web pages to highquality pdf files. Course outline section 0901 principles of marketing, winter 2017. In 2007, clean edges ron pernick and clint wilder authored the clean tech revolution. The next big growth and investment opportunity and in 2012, pernick and wilder authored a sequel called clean tech nation. Then take an old toothbrush with some toothpaste and give the razor a good scrubbing. Based on financials this is the worst strategy to pursue. Nov 23, 2014 read clean edge razor case analysis free essay and over 89,000 other research documents. Case analysis clean edge razor splitting hairs in product positioning executive summary paramounts newest nondisposable razor, clean edge, has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Statement of the core problems of the case 1 page this section is a short description of what you believe to be the core problem or problems that are plaguing.
The most common safety razor case material is metal. Clean edge razor case study analysis free download as pdf file. Splitting hairs in product positioning case solution, this case is about change management, conflict, financial analysis, leadership, marketing, product development publication date. Focus on the process of gathering information and evidence, organizing and analyzing this evidence, developing and critiquing options that might be taken to address a central issue revealed in the case, and making a recommendation.
Clean edge razor case study free download as powerpoint presentation. Apr 26, 2012 click on a datetime to view the file as it appeared at that time. Looking at the exhibits, it is clear that using this marketing strategy would lead to consistently high profit margins. Clean edge razor case niche vs mainstream only half part. Razor market analysis marketing strategy analysis marketing solutions. Case analysis cheryl lam professor linda reeser mktg 2030 s tuesday, march 4, 2014 executive summary with the u. Clean edge razor case study nikhil shyam nxs160731 clean. Clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
1218 1198 771 1113 408 892 1571 1209 64 1066 1306 1073 219 901 738 1575 179 861 1377 1588 761 1609 333 16 1005 1550 289 1175 953 764 813 275 1590 352 1107 403 719 386 759 500 215 449 554 1359 1417 9 574 1110 783 547